It’s a wise idea for every business to invest a considerable amount of money into market research, in order to ensure that they produce marketing campaigns that will appeal directly to their target audience. If you are considering using surveys as a means of discovering your customer
Exclude questions that are difficult to answer from your survey:
If there are questions that come across as complex or difficult to answer in your surveys, many of your respondents may choose to exit out of their survey. Instead it’s a great idea to offer multiple choices for each question, that respondents can select from. However, you should always offer an option for each question which allows users to type their own answers. As in some cases respondents may have valuable, detailed insights that they would like to share for you.
Offer to share the results of your surveys with your respondents:
Individuals are far more likely to be invested in giving your survey proper answers if you offer to share the results of your survey with your survey takers. As if individuals are confident that your business will actively listen to their ideas, they will be more open and willing to sharing their feedback with you. You may want to offer an option at the end of each survey for respondents to opt in to receive a follow up email with the results of the survey which they completed.
Ensure that your surveys aren’t too long:
It’s also important to ensure that your surveys don’t take longer than 15 minutes to complete. As most individuals will get bored after 15 minutes and will start hitting random objects, just to finish their survey quicker. For this reason think about the key objectives of your survey, the information which you need to find out for your marketing campaigns and the best questions to obtain this information.
Get members of your target audience to complete your survey:
Instead of getting a random sample of individuals in order to fill out your surveys, it’s a much wiser idea to target members of your target audience. For example, if your business’ target audience is women between 20-40, make sure that the individuals that you issue survey invitations to all match this specific criteria.
Get loyal customers to fill out surveys:
One group that will be more than likely to fill out your surveys are loyal customers who are invested in the future of your business and who may have strong opinions about the future decisions of your business.
Offer a reward as an incentive:
One way that you can convince enough individuals to complete each survey is to offer a reward for filling out your surveys. For example, you may want to offer up a prize, which respondents can go into the draw to win. Alternatively, you may want to give each survey respondent a specified discount off their next purchase with your business.
So if you want to better tailor your marketing campaigns to your business’ target audience, it’s well worth keeping these tips in mind when it comes to creating surveys for your customers.
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