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The casino industry shifted drastically when the internet was first created. For the first time in history, it was now possible to offer goods and services to anyone across the world in the blink of an eye, and it has since proven to be one of the most successful endeavours of all time. There are […]

If you know that surveys are a great way to poll the thoughts and preferences of your target audience and your customer base but are not yet sold on the idea of offering surveys, simply continue reading to discover the advantages and disadvantages of surveys as a research tool. The pros of surveys: Using surveys […]

It’s a wise idea for every business to invest a considerable amount of money into market research, in order to ensure that they produce marketing campaigns that will appeal directly to their target audience. If you are considering using surveys as a means of discovering your customer Exclude questions that are difficult to answer from […]

As millennials have grown of age and millennials now range from their mid twenties to their late thirties, millennials have started to heavily influence the insurance industry. To discover some of the key ways that millennials have forever changed the insurance industry for the better, simply continue reading. They are more comfortable with the concept […]

You would be surprised to learn about some of the original intentions behind some of the everyday products that you know and love. To discover some of the original uses of common products, simply continue reading. Coca-Cola: While Coca-Cola is one of the world’s most popular drinks, it was originally invented as a product that […]