Merging market research data streams

As a trend watcher in the IT space, I have noticed a consistent drumbeat over the last few years. CIOs and their interest in analytics and business intelligence have been consistent if not increasing. This makes perfect sense as companies realize they need to leverage both internal and external data sources to better compete in […]

Latest Articles

Hey there…have you heard of me?

In consumer and B2B market research circles we are often asked to assess market awareness and/or familiarity with brands, products and spokespeople or causes. These two related, but separate constructs, represent the first steps on the pathway from prospect to customer. Awareness should be measured in two ways – unaided and aided. Unaided awareness is […]

Census Regions – What it means for Hispanic Sample

Census Regions

Census regions are probably the last thing you think about when procuring Hispanic sample. Language, acculturation, and country of origin are likely at the top of your list. However, census regions are linked to all of the above. The Hispanic population distribution in the U.S. is considerably different than the rest of the population. For […]

Sampling and Other Considerations for Mobile Research

In a prior post I highlighted an interesting statistic – for any given project market researchers can now expect up to 40% response on smartphones. This percentage will continue to increase. The question then becomes one of what do we know about mobile responders and can this be applied to our sampling plans? First and […]

Three keys for designing effective mobile surveys

mobile surveys

At the recent MRA Corporate Researchers Conference the training organization Research Rockstar presented a course on designing device agnostic surveys. The trend is clear that more and more surveys are being taken on smartphones and tablets. Desktop computers still account for the majority of responses, but for any given project market researchers can now expect […]

Top 2 Box Score – Avoid the Pitfall

Recently when giving my desk a much needed cleaning I came across an article by Jerry Thomas with the firm Decision Analyst. His whitepaper focused on the use of the top two box score as a measure for conveying scores to survey scales. The top box score is the sum of percentages for the top […]

Advertisement

“How To” Posts

How to Survey 150

How to Do a Survey

This brief tutorial outlines the key steps involved in conducting a survey. So, you want to do a survey. Maybe you haven’t conducted a survey before. Maybe you have. Either way, that’s OK. Here are the essential steps to success. 1. Decide who will take your survey The most likely scenario for a business or […]

OSLogos

Think Beyond iPad for Tablet Surveys

Researchers, when you read about companies equipping their employees with iPads, I know you’re dreaming about beautiful, feature-rich, touch-based surveys for the B2B market.  In fact, this type of tablet-based survey is already being done today by the likes of SurveyPocket and others. You need to start thinking beyond just the iPad, though.  The corporate […]

Van Westendorp Price Sensitivity Meter

How to Set or Adjust Pricing Using the Van Westendorp Price Sensitivity Meter

Few things are as important as setting the right price for your product or service. The Van Westendorp Price Sensitivity Meter is one way to hone in on the right price. The “meter” is actually a very clever survey method which consists set of four questions asked of members of your target market. The questions […]

tradeoff triangle projectable innovative or simple

Projectable, Innovative or Simple? Pick Two

We asked some of our favorite bloggers to provide us a “lost gem” – a great article that deserved wider response than it received the first time it was published. This piece by Kathryn Korostoff was originally published April 15 on her Research Rockstar blog. “Cheap, fast or good. Pick two.” It’s a bit of dogma […]

Targeting customers

The Beginner’s Guide to No-Cost Market Research

I have a client I’ll call Sandy, who is starting a new business. She’s been running a successful non-profit organization for 4 years and she’s been freelance writing for at least a decade, but as she was moving into a more product-centered business, she was floundering. She scheduled a couple events that didn’t fill and […]

Bernett focus group room

What To Expect From A Focus Group

We asked some of our favorite bloggers to provide us a “lost gem” – a great article that deserved wider response than it received the first time it was published. We wrap up our series with this piece by Lisa Steckert, which was originally published here on May 3.   If you were to ask […]

when concept tests fail

What Negative Results from Concept Tests Might Mean

Tens of thousands of new products are tested each year, as part of concept tests, NPD, and volumetric testing. Some products produce a positive result, and everybody is pretty happy, but many produce a negative result. A negative result might be that a product has a low stated intention to purchase or it might be […]

QuestionPro Poll

5 Smart Ways to Use Polling

Editor’s Note: As a follow-up to our recent interview with QuestionPro President Erik Koto about that company’s acquisition of PollBob, I asked QuestionPro Marketing Director Elizabeth Larned to share her recent post announcing QuestionPro’s new polling product and including an excellent list of 5 use cases for web polling.  If you’ve logged into your QuestionPro […]

iStock_epic_fail

Survey Fail

We’re counting down our Top 10 blog posts of 2013. Coming in at #1 is this Buzzfeed-inspired piece originally published August 10. A friendly reminder that you should always have someone else review your questionnaire. You don’t want to commit the great acts of survey fail that these survey authors did. 10. Make sure your […]

Howard Fienberg, PLC

An Interview with Howard Fienberg About Sugging

One of the pleasures of volunteering on the Board of the Marketing Research Association (MRA) has been the opportunity to get to know Howard better. Howard Fienberg, PLC is the director of government affairs for the MRA and champions the needs of the industry to federal and state agencies and departments. I recently had the […]

AngelDevil

Turning NPS Detractors into Promoters

If you’ve been following my blog recently, you know I’ve been exploring Net Promoter Score, a system of measuring customer loyalty developed by Fred Reichheld and described in his 2006 book “The Ultimate Question.” You also know I think it’s an invaluable tool for improving your business and building client loyalty. In this post, I’d […]